{"id":13891,"date":"2023-02-13T17:07:28","date_gmt":"2023-02-13T16:07:28","guid":{"rendered":"https:\/\/www.profitfirstprofessionals.nl\/?p=13891"},"modified":"2023-02-20T15:57:09","modified_gmt":"2023-02-20T14:57:09","slug":"copywriting-tips-voor-boekhouders-met-aartjan-van-erkel-2","status":"publish","type":"post","link":"https:\/\/www.profitfirstprofessionals.nl\/copywriting-tips-voor-boekhouders-met-aartjan-van-erkel-2\/","title":{"rendered":"Copywriting-tips voor boekhouders met Aartjan van Erkel #2"},"content":{"rendered":"<div  class='flex_column av-1c9hldc-18c4247125e4d857c49629f2fb0dff01 av_three_fifth  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le4kos10-60daabc343695bfa4bff237f5cee69cb\">\n#top .hr.hr-invisible.av-le4kos10-60daabc343695bfa4bff237f5cee69cb{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-le4kos10-60daabc343695bfa4bff237f5cee69cb hr-invisible  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-le4kni2y-45fbbdff2ba0bda0c720506f4e4e1b70 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Copywriting-tips voor boekhouders<br \/>\nmet Aartjan van Erkel #2<\/h2>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-rsj8tf-35be7afd3d09e61c2ab02ccad470bda2 av_one_fifth  avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div  '     ><\/div>\n<div  class='flex_column av-13abi8z-f9a4e5520ed824ba24afd454d5ee0888 av_one_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pykezn-44b7915fe8fdf98ed42f61aedb876e85\">\n.avia-image-container.av-pykezn-44b7915fe8fdf98ed42f61aedb876e85 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-pykezn-44b7915fe8fdf98ed42f61aedb876e85 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-pykezn-44b7915fe8fdf98ed42f61aedb876e85 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14032 avia-img-lazy-loading-not-14032 avia_image ' src=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/Podcast-logo-winwinst-transparant-300x190.png\" alt='WinWinstpodcast' title='Podcast-logo winwinst transparant'  height=\"190\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/Podcast-logo-winwinst-transparant-300x190.png 300w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/Podcast-logo-winwinst-transparant-1030x653.png 1030w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/Podcast-logo-winwinst-transparant-768x487.png 768w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/Podcast-logo-winwinst-transparant-1536x973.png 1536w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/Podcast-logo-winwinst-transparant-1500x951.png 1500w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/Podcast-logo-winwinst-transparant-705x447.png 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-lewcr4-7a365990aafae4834f6d3c7dd2e27f18 av_three_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_two_fifth  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le4jvopz-387e38886dc7b5156483d1f14f3245c8\">\n#top .av-special-heading.av-le4jvopz-387e38886dc7b5156483d1f14f3245c8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-le4jvopz-387e38886dc7b5156483d1f14f3245c8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-le4jvopz-387e38886dc7b5156483d1f14f3245c8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-le4jvopz-387e38886dc7b5156483d1f14f3245c8 av-special-heading-h3  avia-builder-el-7  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Kijken <span class='special_amp'>&amp;<\/span> Luisteren<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le2ox53h-321ee771ea4766fa52fd4880722db71c\">\n#top .av-special-heading.av-le2ox53h-321ee771ea4766fa52fd4880722db71c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-le2ox53h-321ee771ea4766fa52fd4880722db71c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-le2ox53h-321ee771ea4766fa52fd4880722db71c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-le2ox53h-321ee771ea4766fa52fd4880722db71c av-special-heading-h3  avia-builder-el-9  el_after_av_codeblock  el_before_av_buttonrow '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Luisteren<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-294qh0w-9a532223eca84f68bfca4dff1592db35 avia-buttonrow-left  avia-builder-el-10  el_after_av_heading  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r1c428-87dcba86a9635a0f8db05f06a91ba09b\">\n#top #wrap_all .avia-button.av-1r1c428-87dcba86a9635a0f8db05f06a91ba09b{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/open.spotify.com\/show\/40gwNCFpeNLO0i5sMk51a6?si=f1bec3ae3aa246f2' class='avia-button av-1r1c428-87dcba86a9635a0f8db05f06a91ba09b avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Luister op Spotify<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zv72b4-14476f6c711d13276f84661e8ffe8664\">\n#top #wrap_all .avia-button.av-zv72b4-14476f6c711d13276f84661e8ffe8664{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/apple.co\/3IjZ9GR' class='avia-button av-zv72b4-14476f6c711d13276f84661e8ffe8664 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Luister op Apple Podcast<\/span><\/a>\n<\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le2rz642-eca83a56b93a13daf48952b62669cf69\">\n.flex_column.av-le2rz642-eca83a56b93a13daf48952b62669cf69{\npadding:10px 10px 10px 10px;\n}\n<\/style>\n<div  class='flex_column av-le2rz642-eca83a56b93a13daf48952b62669cf69 av_two_fifth  avia-builder-el-11  el_after_av_three_fifth  el_before_av_four_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le4kztum-8c5a4cce3134e0fea24ca51beb3b1768\">\n#top .av_textblock_section.av-le4kztum-8c5a4cce3134e0fea24ca51beb3b1768 .avia_textblock{\nfont-size:24px;\n}\n<\/style>\n<section  class='av_textblock_section av-le4kztum-8c5a4cce3134e0fea24ca51beb3b1768 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Maak kennis met ons:<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-t43s1v-b81eceb490a61a45cea0b85da988d726-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  el_before_av_button '><a href='https:\/\/www.profitfirstprofessionals.nl\/word-profit-first-professional\/'  class='avia-button av-t43s1v-b81eceb490a61a45cea0b85da988d726 avia-icon_select-no avia-size-medium avia-position-left avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Aanmelden PFP info Webinar<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-le2vph7h-bac3011bf9e7ce6996eddb2aec339275-wrap avia-button-left  avia-builder-el-14  el_after_av_button  el_before_av_textblock '><a href='https:\/\/www.profitfirstprofessionals.nl\/winwinstdag\/'  class='avia-button av-le2vph7h-bac3011bf9e7ce6996eddb2aec339275 avia-icon_select-no avia-size-medium avia-position-left avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Informatie WinWinST Livedag<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fl5sz-880dd1732e610510f7a6262c7865016b\">\n#top .av_textblock_section.av-2fl5sz-880dd1732e610510f7a6262c7865016b .avia_textblock{\nfont-size:24px;\n}\n<\/style>\n<section  class='av_textblock_section av-2fl5sz-880dd1732e610510f7a6262c7865016b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><strong>Shownotes:<\/strong><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le2vomqr-2cd6f1726ef0f53d7d5df1e78f4c557a\">\n#top .av_textblock_section.av-le2vomqr-2cd6f1726ef0f53d7d5df1e78f4c557a .avia_textblock{\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-le2vomqr-2cd6f1726ef0f53d7d5df1e78f4c557a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\"><a href=\"https:\/\/www.schrijvenvoorinternet.nl\">Schrijven voor het internet<\/a> van Aartjan van Erkel<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-46r91s-b11ba680acc2ba726d66ae145d28fbcf av_four_fifth  avia-builder-el-17  el_after_av_two_fifth  el_before_av_section  avia-builder-el-last  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwohoj-c7afac97e02bd7ea51faf8939928d618\">\n#top .hr.hr-invisible.av-kwohoj-c7afac97e02bd7ea51faf8939928d618{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-kwohoj-c7afac97e02bd7ea51faf8939928d618 hr-invisible  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-wm7dxs-41f184bb784a97914c10079ec84b735f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"style-scope yt-formatted-string\" dir=\"auto\"><strong>Femke Hogema in gesprek met Aartjan van Erkel die zichzelf op LinkedIn &#8216;de beruchtste copywriter van Nederland&#8217; noemt. Aartjan is auteur van een meerdere bestsellers, zoals zijn laatste boek &#8216;Nummer 1 &#8211; Zo word je de bekendste naam in je markt en krijg je klanten voor het leven&#8217;.<\/strong> <\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Tijdens dit gesprek hoor je onder andere de volgende marketingtips: <\/span><\/p>\n<ul>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Laat als boekhouder je persoonlijkheid zien in je marketing\u00a0<\/span><\/li>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Hoe je de informatie-inflatie ontloopt\u00a0<\/span><\/li>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Stop met &#8217;teachen&#8217; en begin met &#8217;teasen&#8217;. <\/span><\/li>\n<li><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Een boekhoudkantoor heeft geen slogan nodig <\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><em><strong>Over de WinWinST podcast<\/strong><\/em><br \/>\nDe WinWinST Podcast is d\u00e9 inspiratie podcast voor boekhouders en andere financials.<\/p>\n<p>Met aandacht voor alle facetten van het ondernemerschap, gericht op de ondernemende boekhouder, accountant, fiscalist, financieel expert en financieel businesscoach die wil bijdragen aan financieel gezonde en winstgevende bedrijven.<\/p>\n<p>Ben je geen boekhouder, maar ondernemer met interesse in financieel gezond en winstgevend ondernemen? Dan is deze podcast ook voor jou van veel waarde!<\/p>\n<p>Femke Hogema gaat in gesprek met experts en ze deelt haar eigen kennis en ervaring over winst en ondernemerschap.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2w7gle8-3b4a5f320624729b2e2c4bdfe5f0ae1f\">\n.avia-section.av-2w7gle8-3b4a5f320624729b2e2c4bdfe5f0ae1f{\nbackground-color:#f4f4f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2w7gle8-3b4a5f320624729b2e2c4bdfe5f0ae1f main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_four_fifth  el_before_av_one_full  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13891'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2mhuuz4-ed0d8cdb9c79b7d7f54ed872eec5d541\">\n.flex_column.av-2mhuuz4-ed0d8cdb9c79b7d7f54ed872eec5d541{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2mhuuz4-ed0d8cdb9c79b7d7f54ed872eec5d541 av_one_half  avia-builder-el-21  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21vnw9c-fa6fae427c0909693033fd94664b2b27\">\n.avia-image-container.av-21vnw9c-fa6fae427c0909693033fd94664b2b27 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-21vnw9c-fa6fae427c0909693033fd94664b2b27 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-21vnw9c-fa6fae427c0909693033fd94664b2b27 av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13821 avia-img-lazy-loading-not-13821 avia_image ' src=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/PFP-members-livedag-2.jpg\" alt='PFP members livedag' title='PFP members livedag 2'  height=\"561\" width=\"1019\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/PFP-members-livedag-2.jpg 1019w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/PFP-members-livedag-2-300x165.jpg 300w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/PFP-members-livedag-2-768x423.jpg 768w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2023\/02\/PFP-members-livedag-2-705x388.jpg 705w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1otm65s-d714179c53e7d14ab10446ff1198777b\">\n.flex_column.av-1otm65s-d714179c53e7d14ab10446ff1198777b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1otm65s-d714179c53e7d14ab10446ff1198777b av_one_half  avia-builder-el-23  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-15ty47k-cb750c59debcbb04339cfdc30be0c41b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Wat ons onderscheidt<\/strong><\/p>\n<p>Profit First Professionals is een exclusieve community van accountants, boekhouders en businesscoaches die gecertificeerd zijn in de Profit First methode. PFP&#8217;ers begeleiden hun klanten naar meer winst, rust en betere keuzes.<\/p>\n<p>PFP&#8217;ers volgen een stevige opleiding en continue bijscholing. Ze dragen het Profit First merk en hebben de vaardigheden, tools en kennis om hun klanten te helpen met strategische vraagstukken.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-le2wyn4f-989c8b19cfe2461e29c0d880b2b4c256 avia-buttonrow-left  avia-builder-el-25  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le2wxexx-e1568c3b8487138ca2ce192d2eb64016\">\n#top #wrap_all .avia-button.av-le2wxexx-e1568c3b8487138ca2ce192d2eb64016{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/www.profitfirstprofessionals.nl\/word-profit-first-professional\/'  class='avia-button av-le2wxexx-e1568c3b8487138ca2ce192d2eb64016 avia-icon_select-no avia-size-small avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Aanmelden PFP Webinar<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le2wxljq-818b2f4b8eb9fb72036f920832095d5d\">\n#top #wrap_all .avia-button.av-le2wxljq-818b2f4b8eb9fb72036f920832095d5d{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/www.profitfirstprofessionals.nl\/winwinstdag\/'  class='avia-button av-le2wxljq-818b2f4b8eb9fb72036f920832095d5d avia-icon_select-no avia-size-small avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Informatie WinWinST Livedag<\/span><\/a>\n<\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-13891'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-26  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-037aaf616d98ac48eb73ef8fbcc3f701\">\n#top .av-special-heading.av-av_heading-037aaf616d98ac48eb73ef8fbcc3f701{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-037aaf616d98ac48eb73ef8fbcc3f701 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-037aaf616d98ac48eb73ef8fbcc3f701 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-037aaf616d98ac48eb73ef8fbcc3f701 av-special-heading-h3  avia-builder-el-27  el_before_av_blog  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Meer WinWinST podcasts<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-28  el_after_av_heading  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16694 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_fifth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.profitfirstprofessionals.nl\/van-de-eenmanszaak-naar-de-vof-met-femke-hogema-65\/' data-rel='slide-1' class='slide-image' title='Van de eenmanszaak naar de VOF &#8211; met Femke Hogema #65'><img decoding=\"async\" fetchpriority=\"high\" width=\"1030\" height=\"1030\" src=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-1030x1030.jpg\" class=\"wp-image-16695 avia-img-lazy-loading-not-16695 attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-1030x1030.jpg 1030w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-300x300.jpg 300w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-80x80.jpg 80w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-768x768.jpg 768w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-1536x1536.jpg 1536w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-2048x2048.jpg 2048w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-36x36.jpg 36w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-180x180.jpg 180w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-1500x1500.jpg 1500w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-705x705.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.profitfirstprofessionals.nl\/van-de-eenmanszaak-naar-de-vof-met-femke-hogema-65\/' title='Van de eenmanszaak naar de VOF &#8211; met Femke Hogema #65'>Van de eenmanszaak naar de VOF &#8211; met Femke Hogema #65<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-04-24T00:05:19+02:00\" >24 april 2024<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.profitfirstprofessionals.nl\/van-de-eenmanszaak-naar-de-vof-met-femke-hogema-65\/#respond'>0 Reacties<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"read-more-link\"><a href=\"https:\/\/www.profitfirstprofessionals.nl\/van-de-eenmanszaak-naar-de-vof-met-femke-hogema-65\/\" class=\"more-link\">Lees meer<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/65-3000x3000-1-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2560<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jacarrino Dost<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/cluster.swstatic.nl\/wp-content\/uploads\/sites\/153\/2020\/10\/PFP-logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jacarrino Dost<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-02-13T17:07:28+01:00\" >2024-04-24 00:05:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-18 10:08:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Van de eenmanszaak naar de VOF &#8211; met Femke Hogema #65<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16642 slide-entry-overview slide-loop-2 slide-parity-even  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.profitfirstprofessionals.nl\/tips-voor-het-inzetten-van-video-in-het-mkb-met-kameleon-acteur-koen-van-der-donk-64\/' data-rel='slide-1' class='slide-image' title='Tips voor het inzetten van video in het MKB &#8211; met Kameleon acteur Koen van der Donk #64'><img decoding=\"async\" fetchpriority=\"high\" width=\"1030\" height=\"1030\" src=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-1030x1030.jpg\" class=\"wp-image-16644 avia-img-lazy-loading-not-16644 attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-1030x1030.jpg 1030w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-300x300.jpg 300w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-80x80.jpg 80w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-768x768.jpg 768w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-1536x1536.jpg 1536w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-2048x2048.jpg 2048w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-36x36.jpg 36w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-180x180.jpg 180w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-1500x1500.jpg 1500w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-705x705.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.profitfirstprofessionals.nl\/tips-voor-het-inzetten-van-video-in-het-mkb-met-kameleon-acteur-koen-van-der-donk-64\/' title='Tips voor het inzetten van video in het MKB &#8211; met Kameleon acteur Koen van der Donk #64'>Tips voor het inzetten van video in het MKB &#8211; met Kameleon acteur Koen van der Donk #64<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-04-17T00:00:40+02:00\" >17 april 2024<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.profitfirstprofessionals.nl\/tips-voor-het-inzetten-van-video-in-het-mkb-met-kameleon-acteur-koen-van-der-donk-64\/#respond'>0 Reacties<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n\r\n\r\n<div class=\"read-more-link\"><a href=\"https:\/\/www.profitfirstprofessionals.nl\/tips-voor-het-inzetten-van-video-in-het-mkb-met-kameleon-acteur-koen-van-der-donk-64\/\" class=\"more-link\">Lees meer<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/64-3000x3000-2-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2560<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jacarrino Dost<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/cluster.swstatic.nl\/wp-content\/uploads\/sites\/153\/2020\/10\/PFP-logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jacarrino Dost<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-02-13T17:07:28+01:00\" >2024-04-17 00:00:40<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-17 06:14:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Tips voor het inzetten van video in het MKB &#8211; met Kameleon acteur Koen van der Donk #64<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16614 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.profitfirstprofessionals.nl\/samenwerken-met-andere-ondernemers-hoe-doe-je-dat-slim-met-femke-hogema-63\/' data-rel='slide-1' class='slide-image' title='Samenwerken met andere ondernemers: hoe doe je dat slim? &#8211; met Femke Hogema #63'><img decoding=\"async\" fetchpriority=\"high\" width=\"1030\" height=\"1030\" src=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-1030x1030.jpg\" class=\"wp-image-16615 avia-img-lazy-loading-not-16615 attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-1030x1030.jpg 1030w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-300x300.jpg 300w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-80x80.jpg 80w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-768x768.jpg 768w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-1536x1536.jpg 1536w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-2048x2048.jpg 2048w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-36x36.jpg 36w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-180x180.jpg 180w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-1500x1500.jpg 1500w, https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-705x705.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.profitfirstprofessionals.nl\/samenwerken-met-andere-ondernemers-hoe-doe-je-dat-slim-met-femke-hogema-63\/' title='Samenwerken met andere ondernemers: hoe doe je dat slim? &#8211; met Femke Hogema #63'>Samenwerken met andere ondernemers: hoe doe je dat slim? &#8211; met Femke Hogema #63<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-04-10T00:01:29+02:00\" >10 april 2024<\/time><div class=\"slide-meta-del\">\/<\/div><div class=\"slide-meta-comments\"><a href='https:\/\/www.profitfirstprofessionals.nl\/samenwerken-met-andere-ondernemers-hoe-doe-je-dat-slim-met-femke-hogema-63\/#respond'>0 Reacties<\/a><\/div><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"read-more-link\"><a href=\"https:\/\/www.profitfirstprofessionals.nl\/samenwerken-met-andere-ondernemers-hoe-doe-je-dat-slim-met-femke-hogema-63\/\" class=\"more-link\">Lees meer<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.profitfirstprofessionals.nl\/wp-content\/uploads\/sites\/153\/2024\/04\/63-3000x3000-1-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>2560<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jacarrino Dost<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/cluster.swstatic.nl\/wp-content\/uploads\/sites\/153\/2020\/10\/PFP-logo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jacarrino Dost<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-02-13T17:07:28+01:00\" >2024-04-10 00:01:29<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-04-10 07:01:18<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Samenwerken met andere ondernemers: hoe doe je dat slim? &#8211; met Femke Hogema #63<\/span><\/span><\/span><\/article><\/div><\/div><div class='pagination-wrap pagination-slider'><nav class='pagination'><span class='pagination-meta'>Pagina 1 van 22<\/span><span class='current'>1<\/span><a href='https:\/\/www.profitfirstprofessionals.nl\/wp-json\/wp\/v2\/posts\/13891\/?avia-element-paging=2' class='inactive next_page' >2<\/a><a href='https:\/\/www.profitfirstprofessionals.nl\/wp-json\/wp\/v2\/posts\/13891\/?avia-element-paging=3' class='inactive' >3<\/a><a href='https:\/\/www.profitfirstprofessionals.nl\/wp-json\/wp\/v2\/posts\/13891\/?avia-element-paging=2'>&rsaquo;<\/a><a href='https:\/\/www.profitfirstprofessionals.nl\/wp-json\/wp\/v2\/posts\/13891\/?avia-element-paging=22'>&raquo;<\/a><\/nav>\n<\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Femke Hogema in gesprek met Aartjan van Erkel die zichzelf op LinkedIn &#8216;de beruchtste copywriter van Nederland&#8217; noemt. Aartjan is auteur van een meerdere bestsellers, zoals zijn laatste boek &#8216;Nummer 1 &#8211; Zo word je de bekendste naam in je markt en krijg je klanten voor het leven&#8217;. Tijdens dit gesprek hoor je onder andere [&hellip;]<\/p>\n","protected":false},"author":7415,"featured_media":13956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriting-tips voor boekhouders met Aartjan van Erkel #2 - Profit First Professionals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profitfirstprofessionals.nl\/copywriting-tips-voor-boekhouders-met-aartjan-van-erkel-2\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting-tips voor boekhouders met Aartjan van Erkel #2 - Profit First Professionals\" \/>\n<meta property=\"og:description\" content=\"Femke Hogema in gesprek met Aartjan van Erkel die zichzelf op LinkedIn &#8216;de beruchtste copywriter van Nederland&#8217; noemt. Aartjan is auteur van een meerdere bestsellers, zoals zijn laatste boek &#8216;Nummer 1 &#8211; Zo word je de bekendste naam in je markt en krijg je klanten voor het leven&#8217;. 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